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About Us

Brand Story

Rockfish wellies was founded by Jules Aldred in 2008. Working from her beautiful coastal farmstead in the English countryside of Cornwall. Inspired by the rural life and a good dollop of Brit fashion culture, Jules designed the first Rockfish wellington boots, the Original Matt ladies wellies, to withstand the everyday rigors of equestrian life when not wearing riding boots!

Rockfish wellingtons is the new Brit cool affordable luxury independent label, and fits well into the middle retail space, delivering high-end quality, style and wearable designs that will prove to be your favorite rain boots.

Today Rockfish has crossover appeal as a lifestyle brand for the more fashion conscious wearer. Rockfish sits in the affordable luxury retail space and coupled with its label of being the emerging fresh British savvy brand, Rockfish provides a very attractive alternative to some of the more expensive waterproof boot brands whilst still providing high-end quality.

Rockfish wellington boots are equally at home on the high street, in the urban environment and at music festivals and not forgetting just general outdoors fun.

Our London based designers are continually inspired by Cornish country life, capital city, our iconic pop culture and the British fashion scene.

Rockfish womens wellies now attracts global attention and has enjoyed huge success, particularly in Asia, particularly in South Korea, Japan. Rockfish wellington boots continues to trail blaze into the International market selling across America, UK and due to launch into Australia, New Zealand and South America.